Projects
I’ve used data analytics productively in my career through various projects, ranging from analyzing customer behavior to predicting market trends. Through these projects, I have gained valuable insights that have helped me make data-driven decisions.
Data Visualization
NumPy / Pandas / Scikit-learn
A look at times I have effectively utilized Python tools such as NumPy, Pandas, and Scikit-learn to create insightful data visualizations. By combining these powerful tools, I have been able to manipulate and transform complex datasets into easily understandable visualizations that provide valuable insights to businesses.
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Figure 1: A scatter plot showing the correlation maximum heart rates and cholesterol levels of American hospital patients based off of a 2021 study data sheet.
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Figure 2: A bar plot showing the average income of Maryland inhabitants per the county they reside in. Based off a data sheet from the Maryland federal government website.
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Figure 3: A heat-map showing the correlation between the concentration of bike app users and factors such as season, wind, humidity, etc.. Based off city bike app data sheet.
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Figure 4: A bar plot showing the correlation between time of day and bike app users and its moving average. Based off city bike app data sheet.
Business Pitches
marketing research / segmentation / financials / supply chain
A look at times I’ve utilized market research to create insightful pitches. By conducting in-depth research on target audiences, competitors, and industry trends, I have been able to develop marketing strategies that effectively reach and engage customers.
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(Click presentation titles to access them)
RTR Presentation - Rent the Runway startup proposal including marketing plan and tactics, segmentation, positioning, mediaplan, and financials. Also includes an analysis of its intended consumer group - the Indian market.
D+H Presentation - Marketing plan for streaming platform Disney+ Hotstar to build brand love and community and catch up other rising OTTs in the Asian market.
Blind Cupid Presentation - Blind Cupid App innovation plan concluded from data attained through self-conducted research on London University students.
